Packaging Design
Achieve your marketing goals by positively influencing the consumer's purchasing decision and increasing your sales power with packaging design.
01.
Increase Your Sales Power with Impressive Packaging
Packaging design is a key factor in distinctively conveying a product’s personality and function to consumers and determining how it will interact with them. A good packaging designer and attractive and successful product packaging directly influence consumers’ purchasing decisions and increase potential sales.
Whether it’s a label or a box design, the process of conceptualizing and implementing the physical form, visual appearance, and feel of a product’s outer packaging must be managed correctly. Strategy should be developed based on sectoral differences, such as food packaging and cosmetics packaging.
When considering packaging design costs, for example, free sticker design can be evaluated using online label design websites or design apps. Most of these design tools are easy to use and offer a variety of packaging samples. However, if you want creative packaging designs, such as branded or personalized box designs that align with your company’s vision and mission, you should consider a packaging company or expert packaging designer. You can review packaging samples immediately to make your decision easier.
02.
Plans
Plans are limited to specified features. You can create a custom plan if you want to add or remove features (excluding common features) from the plans.
Basic
Pack
Standard
Pack
Premium
Pack
Note: Optional extra change requests such as renewal/update after presentation/delivery are determined and charged separately based on factors such as the type of work, quality, quantity (number), expenses (copyright, license, etc.) and time required (hour, day, etc.).
03.
FAQ
You can check out the support page for more frequently asked questions.
Packaging design is the visual communication process that combines a product’s personality or function with formal elements to create a meaningful connection with the consumer. The goal of packaging design is to communicate a product to the consumer in a distinctive way, generating leads and achieving marketing objectives.
The four primary functions of packaging are preservation, convenience, protection, and communication. Good packaging is especially important for retail products. For example, if a product is sold in limited quantities, the box design or packaging should reflect this.
Every product that comes in a package needs packaging. This includes a wide variety of products that a business will ship online or in-store. For example, chocolate, coffee, olive oil, perfume, etc. Product packaging can be as simple as a sticker design, like a shampoo bottle label, or as elaborate as a tech product housed in a custom-designed box with stylish logos and graphics.
Good packaging will vary depending on the product. Different consumer goods will have different design goals. For example, a perfume package aims to be perceived as simple and elegant, while a child’s toy packaging might need to be bright and fun. Good packaging should be compatible with the product inside, eye-catching, visually appealing, and memorable.
A packaging designer leads the design process from start to finish. They design and implement prototypes of eye-catching packaging materials using graphic design elements like form, color, and typography to create functional and consumer-friendly packaging. When done right, packaging is powerful and can elevate a product to fame among popular, well-known brands. Getting this right requires the skills of an expert packaging designer. Therefore, it’s always best to start by reviewing a packaging designer’s portfolio. Examine their previous packaging samples to understand their style and evaluate whether they’re suitable for your needs.
Packaging design prices vary depending on numerous factors, including the product type, type, material, variety, quality, and quantity, as well as the time required for the design process. Some design agencies and packaging designers use project-based costing, while others use an hourly rate formula.
Packaging design price calculation formulas and sample calculations are below.
Basic Plan
1 Product Label / Sticker Design
Description: This refers to one concept design for one product, one size.
Application to Different Sizes (Optional)
Formula 1 (resize): The formula for applying the concept design to different sizes is: x TL / 2 = y TL.
Formula 2 (different-resize): The formula for applying the concept design to different sizes with different content (theme color changes based on distinctive features, graphic element and text changes, etc.): (x TL * 2)/3 = z TL.
Different Language Version (Optional)
Formula (translate): Formula for applying the concept design to a different language: x TL / 2 = y TL
Calculation Example:
Let’s assume we have two different products: Product A is cheese and Product B is yogurt, and we need three measurements for each product.
Standard Plan
2 Product Label/Sticker Designs
Description: This refers to two different concept designs for a single size of two different products.
For product A: 8000 TL (main size)
For product B: 8000 TL (main size)
Application to Different Sizes (2 different sizes)
1. Calculation (resize): Calculation for applying the concept design to different sizes;
Applying product A to a second different size: 8,000 TL / 2 = 4,000 TL
Applying product A to a third different size: 8,000 TL / 2 = 4,000 TL
Applying product B to a second different size: 8,000 TL / 2 = 4,000 TL
Applying product B to a third different size: 8,000 TL / 2 = 4,000 TL
Total cost according to this different size type: 16000 (main-size) + 16000 (different sizes) = 32000 TL
2. Formula (different-resize): Calculation for applying the concept design to different sizes with different content (theme color change according to the distinctive feature, graphic element and text changes, etc.):
Product A applied to the second different size: (8000 TL * 2)/3 = 5333 TL
Product A applied to the third different size: (8000 TL * 2)/3 = 5333 TL
Product B applied to the second different size: (8000 TL * 2)/3 = 5333 TL
Product B applied to the third different size: (8000 TL * 2)/3 = 5333 TL
Total cost according to this different size type: 16000 (main-size) + 21332 (different sizes) = 37332 TL